BDIA signs new Dental Showcase Licence Agreement with Mark Allen Exhibitions
11 February 2021
The Association is pleased to announce that a new BDIA Dental Showcase Licence Agreement has been signed with Mark Allen Exhibitions Ltd.
This represents a solid opportunity for the BDIA and Mark Allen Exhibitions to work together to ensure that BDIA Dental Showcase is the pre-eminent dental event in the UK, whilst providing direct benefits to the Association and its members.
The new Agreement will provide BDIA members with enhanced shell scheme and space only stand discounts, with a 25% discount from rate card charges for stands up to 80sqm and a new 30% discount for stands over 80sqm, as well as guarantees on price stability for both shell scheme and space only exhibition costs.
The Agreement will also provide the Association with an increased and index linked annual licence fee, along with a significant index linked and tangible advertising credit with Mark Allen Dentistry Media to support the BDIA’s own profession facing marketing campaigns, as well as closer links in the marketing and promotion of BDIA Dental Showcase.
Association Chief Executive, Edmund Proffitt, commented, “The BDIA is pleased to take this opportunity to build on its relationship with MA Exhibitions so we can continue to work together to develop and deliver the sector’s premier event. As the BDIA edges towards 100 years old it is good that as a family owned business MA Exhibitions can take a longer-term view, proud to nurture the trusted relationships with all stakeholders, developed over many years, making them the perfect long-term partner for the BDIA.”
Read the industry press release
