What We Do

Advocacy & Lobbying

Promoting the interest of members

Committed to representing the interests of the dental industry

We are committed to representing the interests of the dental industry and to promoting the best possible outcomes for patients, business and the profession.
The BDIA proactively engages with stakeholders across government, regulatory bodies and professional organisations, both in the UK and abroad, so that our members’ interests are at the forefront of discussions affecting our industry.
We are proud to be represented at some of the most senior levels in policy, technical and regulatory circles – a position that allows us to work intelligently and effectively on your behalf and to ensure that your views will be heard when and where it’s most important.

We are members of influential committees, policy forums and working groups across the sector including within the Medicines and Healthcare products Regulatory Agency, Department for Health and Social Care, Life Sciences Organisation, NHS Supply Chain and Department for Business & Trade.

The Association is also registered under the European Union’s Transparency Register, granting it official status as a professional advocacy organisation and access to EU institutions and their representatives.

Download the BDIA Dental Industry Manifesto

The Dental Industry Manifesto outlines how the BDIA believes
the next Government can contribute to achieving the industry’s positive vision for the future of the UK’s dental industry and oral health care.

If Government can take the opportunity to build the right
regulatory environment and provide targeted investment it can make a significant contribution to protecting the UK’s oral health for years to come, as well as supporting the UK dental industry.

The Dental Industry Manifesto is being circulated to key
opinion formers across the Government, Civil Service, the NHS and other relevant organisations

Priorities for future government action are identified across three pillars:

World class regulation of medical devices

The UK’s medical devices regulatory framework should
prioritise transparency and predictability, adopting international recognition as a pragmatic and proportionate approach that advances patient safety while fostering innovation and supporting businesses.

Improving the nation’s oral health

Government should recognise the value in supporting the
provision of both NHS and private dentistry as a means to ensuring significant advances in the nation’s oral health.

A favourable healthtech environment

Creating a stable and attractive environment that fosters
growth and innovation, while establishing the UK as a favourable place to invest and do business, should be prioritised by Government for the benefit of patients, industry and the wider economy.

BDIA Success in Representation

See the influence the BDIA has had on the dental industry.

The British Dental Industry Association (BDIA) has partnered with the British Association of Dental Nurses (BADN) to work more closely together and better support the dental sector.

Both organisations share a common goal: to support the people and businesses that keep dentistry moving forward, while maintaining high standards of patient care. By working together, the BDIA and BADN can offer greater support, share knowledge, and create new opportunities for their members.

Why this partnership makes sense

  • Bringing the industry closer together: This partnership connects dental suppliers with dental nurses, helping both sides better understand each other and work more effectively together.
  • Supporting learning and development: The BDIA and the BADN will work together to provide useful updates, training, and insights to help dental nurses stay up to date with the latest products and best practices; and to help suppliers understand and appreciate the important role of the dental nurse in the dental team.
  • Stronger voice for the profession: By working together, both organisations can speak more clearly on the issues that matter and help represent the needs of the dental community.
  • More support for members: Members will benefit from access to more resources, ideas, and opportunities through this collaboration.

“We’re really pleased to be working with the BADN. Dental nurses are at the heart of patient care, and this partnership helps us build a stronger connection between the industry and the people using the products every day. Together, we can offer more support and share valuable knowledge.” — Edmund Proffitt, Chief Executive, British Dental Industry Association

“This is a great opportunity for dental nurses. Working with BDIA means our members can feel more connected to what’s happening across the industry and better supported in their roles. We’re excited about what we can achieve together.” — Carolyn Roberts RDN,  President-elect,  British Association of Dental Nurses

Over the coming months, BDIA and BADN will introduce joint activities, events, and updates to bring this partnership to life and deliver real benefits to members.

On Friday 13th March, the BDIA hosted the first‑ever announcement of the BDIA 35 Under 35 at the Big Bash — a new initiative designed to recognise emerging talent and celebrate the individuals who are helping shape the future of the dental industry.

The Big Bash, held in support of Bridge2Aid, welcomed more than 170 attendees. It was encouraging to see such strong backing from BDIA members and member companies, many of whom have supported the development of this programme from the outset. Their involvement helped create a warm, positive atmosphere that set the tone for the evening.

Rather than a formal awards ceremony, the event focused on bringing people together and giving the 35 selected individuals a moment to be recognised among peers, colleagues, and industry leaders. The informal setting allowed for genuine conversations, shared experiences, and a chance for the group to enjoy the spotlight in a relaxed environment.

The introduction of the BDIA 35 Under 35 marks an important step in our commitment to championing the next generation of leaders. This inaugural group reflects the breadth of talent, innovation, and dedication that continues to drive the dental sector forward. We look forward to following their progress and supporting future cohorts in the years ahead.

The launch is just the beginning, and we’re excited to see how this initiative grows and evolves as part of the BDIA’s wider work to support and strengthen our industry. The candidates who joined the inaugural BDIA 35 Under 35 list includes:

  • Sasha Boden – Acteon
  • Hannah Lambourn – Agilio Software
  • Fran Sorodoc – Agilio Software
  • Dr Paven Kisten – AHL
  • Mia Henderson – Cashflows
  • Alex Hepworth – Consult
  • Luke Fleetwood – Dental Directory
  • Courtney Mimnaugh – Dental Directory
  • Benjamin Beart – Dental Directory
  • Richard Wheeler – Dental Directory
  • Daniel Vanson – Dental Directory
  • David O’Toole – DMG
  • Shubhjoth Kaur – DMG
  • Sophie Godsman – EMS
  • Laura Cooper – Henry Schein Dental
  • Callum Blasky – Henry Schein Dental
  • Jessica Boast – Henry Schein Dental
  • Sepanta Hosseinpour – Henry Schein Dental
  • Harry Barlow – Kent Express
  • Tom Guy – Optident
  • Oliver Davis – J&S David Ltd
  • Sophie Button – Kilburn Communications
  • Katherine Mallet- MA Dentistry Media
  • Georgia Critoph-Evans – MA Dentistry Media
  • Clementine Rees-Brown – MA Dentistry Media
  • Asnain Sadiq – NSK
  • Alex Storey – Perfection Plus
  • Bee Jones – Premium Plus
  • Rumer Burnett – Premium Plus
  • Jake Helmore – Septodont
  • Roisin McDonagh – Septodont
  • Micah Coates – Skillbond Direct Ltd
  • Ellie Jackson – VSM Marketing
  • Safiya Hamdan – W&H

 

We wanted to take this opportunity to congratulate all the individuals who joined the 35 Under 35.

The British Dental Industry Association (BDIA) has launched its first Sector Skills Board, bringing together 20 industry leaders to develop a long-term, sustainable approach to skills development and help ensure the sector has the workforce it needs for the future.

The inaugural meeting, held on 29 July 2026, marked the first time that manufacturers, suppliers, service providers, training organisations and the Association of Dental Groups (ADG) had come together through a dedicated industry forum to focus on skills, training and workforce development.

As the dental sector continues to evolve through innovation, changing workforce trends and developments in clinical practice, the need for a skilled and adaptable workforce has never been greater. The new Skills Board has been established to support the industry by fostering collaboration, identifying priorities and championing practical solutions that will help build a strong and sustainable workforce for the future, ensuring the sector is well placed to meet patient needs and deliver high-quality care.

The Board’s first meeting set the direction for its future work, with members agreeing that attracting new talent, developing consistent and measurable industry standards and benchmarks, and supporting workforce retention are three key priorities.

Discussions also explored how the industry can work more closely with education providers and employers to create clearer career pathways, while encouraging greater investment in skills development and training across all roles within the sector.

The launch of the Skills Board reflects a shared ambition across the industry and the wider profession to work together to address future workforce needs. Collaboration with professional partners will be central to the Board’s work, helping to ensure its discussions and initiatives remain aligned with the needs of the profession. By bringing together expertise from across the sector, the Board will provide a forum for sharing knowledge, generating ideas and helping to shape the future of skills within dentistry.

BDIA Commercial Director Mark Hyde said:

“This is an important moment for our industry. We’ve brought together people with a wide range of experience from across the dental sector, all with a shared goal of strengthening skills and supporting the workforce of the future. I would also like to thank everyone who has given their time and expertise to help launch what I believe will be an incredibly exciting and transformational initiative for our industry.”

“There was a real sense of energy in the room at our first meeting. Everyone recognised the opportunities our sector has to offer, and there is a clear willingness to work together to attract new talent, support professional development and retain skilled people across the industry. By working collaboratively, we can help build a stronger workforce that supports innovation, growth and the delivery of high-quality patient care for years to come.”

The Skills Board will meet regularly throughout the year as it develops its programme of work, collaborating with organisations across the dental sector to support skills development, strengthen training opportunities and encourage more people to build rewarding careers within the industry.

Become a Member

Join us in championing the dental industry

Join the BDIA today and take your dental business to the next level. Whether you are a manufacturer, supplier, or service provider, the BDIA offers a range of resources and benefits to support your success.

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